Corall

COMMUNICATION IS KEY: HI-TECH, HIGH TOUCH When hierarchy and bureaucratic processes are removed from the scene, the new structure of an organization is the culture — and internal communication paves the road. But it is a transformed internal communication BY FABIO BETTI SALGADO Fabio Betti Salgado is a partner of Corall Consultoria and Coral Comm, graduated in journalism and specialist in network communication, transformational leadership and cultural transformation. He is also a professor at Fundação Dom Cabral and FIAP. Disclaimer: I have posted on Facebook and Linkedin a request for help in order to identify stories of communication between companies and its employees in extreme circumstances, as well as crisis these companies need to manage and M&A projects. Silence. Or communication is not actually making a difference in these situations as to have good stories to tell or it is preventing from telling them. By using my contacts, I have discovered that there are, indeed, interesting stories about the strategic role of the internal communication area — as it is still called the area responsible to communicate with employees in most organizations. However, there is a subordination of the internal communication to the external communication area, which was the one who ultimately shied away from my requests. The official reason? Not associate the company’s name with problems. (Please reader try to imagine the rationale behind such logic, to the extent that the companies at hand have their names already associated with the respective challenges, and the all-seeing eye of Google does not let them hide it.). The anti-transparency behavior is a clear symptom that these companies are still stuck to an old-fashioned management model, tied to the principles of modernity, especially regarding to comand and control. Post-modern companies acted in a very different manner: these companies would make use of extreme circumstances to reinforce a […]